A luxury apartment building in trendy Murray Hill on the East River in New York, New York required an elegant design. The brochure cover circle diecuts revealed color printed on the inside first page of the 8-page saddle stitched insert. The soft gloss shimmery white stock is silky smooth to the touch. The 4-color process printing was sealed with a semi-gloss AQ to prevent scuffing on the open white spaces.
Client: UDR
Agency: JStokes / EMC Creative
Art Director: Linda Raynsford
Responsibilities: Production Manager, Estimator, Mechanical Preparation, Die-line, Pre-press and Color Separations, Printer Coordination and Press Check